50p from each pack is donated to Registered Breast Cancer Charities.
Breast cancer is the most common form of cancer worldwide and accounts for almost one in three of all malignancies in women.
The introduction of mammograms and improved treatments have had positive effects on mortality rates in women aged 50 and above, but despite this, the single most effective way to detect abnormal lumps or irregularities amongst women is still being overlooked - self examination.
And its not just middle aged women who should be paying more attention to their bodies. Kylie Minogue's recent diagnosis has sought to highlight the importance of self examination among younger women and getting to know your breasts by physical examination as well as regular screening is recommended for all women over the age of 20.
Breast checks take just a few minutes, yet many women admit they don't examine their breasts often enough, if at all and many say they are unsure how to.
Now there is a new Breast Self Examination Aid designed specifically to help women overcome any feelings of apprehension and uncertainty by educating and informing them about how, when and why they should check their breasts.
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